Game On: Embedded Display Market in the Gaming Industry

With a strong compound annual growth rate (CAGR) of 6.9%, the Embedded Display Market is expected to grow from USD 17.7 billion in 2020 to USD 24.4 billion by 2025. A number of significant factors are driving this growth, such as ongoing improvements in embedded display interface technologies, a sharp increase in the use of automation across a wide range of industries as a result of the COVID-19 pandemic's challenges, and a growing need for digital signage and interactive displays. The embedded display market is leading the way in technological innovation and market expansion as businesses look for better methods to engage with their customers and industries embrace automation for efficiency and safety.

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Embedded Display Market

Leading international companies, including as Ansys, Avnet, Inc., Winstar Display, Green Hills Software (GHS), Intel, Planar Systems, Altia, Anders Electronics, Emerging Display Technologies (EDT), and Microsoft, are major industry participants that significantly influence the embedded display market. These well-established businesses carefully combine inorganic and organic growth tactics, from joint ventures and product launches to expansions, acquisitions, and partnership formation. They are able to maintain their competitiveness, strengthen their market position, and lead innovation in the quickly changing field of embedded display technology because to this dynamic strategy.

Avnet, Inc. made a name for itself in the 2019 worldwide embedded display market by strategically concentrating on the creation of all-inclusive display solutions. Avnet serves a wide range of companies in different industries with a comprehensive strategy that covers every aspect, from supply and service to design and development. With its wide range of integrated display technology products, Emerging Display technology (EDT), another important manufacturer, has had a significant influence on the market. These well-known organisations' market expansion has been mostly driven by the increase in the requirement for smart integrated display technologies as well as the surge in the demand for embedded display devices globally.

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Leading provider of technological solutions worldwide, Avnet, Inc. is an expert in the design, development, manufacturing, and maintenance of a wide range of cutting-edge technologies, such as embedded boards and display solutions. The company produces and supplies a wide range of displays, including touchscreen displays, TFT modules, LCDs, OLED displays, and super-twisted nematic (STN) graphic modules. Its product portfolio is extensive. Numerous industries are served by these products and services, including the building automation, gaming, medical, transportation, retail, and industrial sectors. Notably, Avnet, Inc. unveiled the SimplePlus display solution in December 2018—a personalised touch development platform intended to simplify the customising process for LCD touch displays. This platform has been important in shortening product development cycles. It can be configured for use in the medical, automation, and transportation sectors.

A major player in the embedded display market, Emerging Display Technologies (EDT) focuses on the creation and production of integrated touchscreen-based solutions. The company, which possesses more than 186 patents, keeps a strong emphasis on smart home, medical, and industrial applications. Capacitive touch displays, smart integrated display modules, and displays based on TFT-LCD and STN LCD technologies are all part of EDT's product line. The company's numerous product releases and key alliances have shown its dedication to developing embedded display technology. Notably, to strengthen its global footprint and promote agile solutions, EDT announced in June 2020 that it has partnered with STMicroelectronics, a Swiss semiconductor manufacturer, under the ST Partner Programme. Additionally, in September 2019, EDT unveiled IPS and MVA TFT modules, which are renowned for their dependable operations, superior optical performance, and remarkable viewing angles. These modules are intended for use in a variety of applications, including industrial Human-Machine Interface (HMI) and portable handheld devices.

In order to assure steady and forward-moving development, a number of prominent competitors in the embedded display market are deliberately giving priority to increasing their geographical footprint and launching new products on a regular basis. These businesses understand how critical it is to maintain their competitiveness and adapt to changing consumer needs. These companies want to stay relevant in the ever-changing field of embedded display technology by releasing new products and systematically growing their presence in strategic areas. They are able to meet a variety of market demands, encourage client interaction, and successfully negotiate the rapidly evolving technology landscape thanks to this strategic approach.

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