Harnessing the Power of Artificial Intelligence in Marketing Market to Drive Personalized Marketing Strategies


The Artificial Intelligence (AI) in Marketing Market is anticipated to expand significantly between 2018 and 2025. The market is projected to be valued USD 40.09 billion by 2025, with a Compound Annual Growth Rate (CAGR) of 29.79% over the forecast period, according to the analysis. The adoption of customer-centric marketing tactics, the need for virtual assistants, and the increased usage of social media for advertising are all cited in the research as contributing factors to this trend. The market for AI in marketing is divided into segments based on product type, deployment mode, application, end-user sector, and region. The technologies covered by the products include machine learning, context-aware computing, natural language processing (NLP), and computer vision. The offerings also include hardware, software, and services. Applications include chatbots, consumer behaviour analysis, content curation, and predictive analytics. The deployment style comprises on-premises and cloud-based systems. Retail and eCommerce, BFSI, healthcare, telecommunications, and other industries are examples of end-user industries. Due to the presence of significant industry players, the report estimates that North America will likely represent the greatest market for AI in marketing. Overall, the analysis shows that the demand for personalised and targeted marketing solutions will propel the market for AI in marketing to rise quickly.

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Companies covered in the AI in marketing market report are NVIDIA (US), Intel (US), IBM (US), Micron (US), Samsung Electronics (Korea), Xilinx (US), Amazon (US), Alphabet (US), Facebook (US), Microsoft (US), Salesforce(US), Baidu (China), Sentient Technologies (US), Albert Technologies (Israel), and Oculus360 (US). Some of the other key companies included in the report are Twitter (US), Oracle (US), InsideSales (US), Persado (US), Mariana (US), Drawbridge (US), Narrative Science (US), Appier (US), GumGum (US), and Zensed (Sweden).

Software to hold largest share of AI in marketing market by 2025 

A research predicts that by 2025, software would command the highest market share for artificial intelligence in marketing. According to the paper, this trend is mostly caused by advancements in AI software and related software development kits. To enable numerous applications for sales and marketing, AI systems need many kinds of software, including application programme interfaces like language, audio, vision, and sensor data. They also need machine learning algorithms. Also, because there are few specialists that create machine learning algorithms, software platforms and solutions are expensive. According to the report, software will be essential in facilitating the AI in marketing market's predicted quick rise, which would be driven by the demand for individualised and targeted marketing solutions.

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Market for cloud deployment to grow at higher CAGR between 2018 and 2025 

A survey predicts that between 2018 and 2025, the market for cloud deployment would expand at a faster Pace. According to the survey, a number of companies have already migrated a portion of their operations to the cloud, which has prompted vendors to create cloud-based products. Some advantages of moving to the cloud include improved flexibility, control, and scalability. One of the main factors driving the rising demand for cloud-based solutions from most organisations is the huge reduction in capital expenditure needed to install AI-based solutions for marketing and sales. According to the report, the market for AI in marketing is anticipated to rise as cloud deployment increases since it provides an effective and economical means of implementing AI-based marketing and sales solutions.

North America to hold major share of AI in marketing market in 2018 

According to a survey, North America is predicted to have the largest share of the AI in marketing market in 2018. According to the report, North America—which includes the US and Canada—contributes most to the adoption and use of AI in marketing. The area has boosted its market investments, and a number of vendors have developed to meet the needs of the quickly expanding market. According to the report, the area is predicted to experience significant development over the forecast period as a result of increasing AI use among physical retail outlets as well as ongoing research and pilot projects by North American enterprises. The study also highlights how the expansion of the AI in marketing market in North America is anticipated to be aided by the presence of significant market players in the area.

News Covered:

https://www.prnewswire.com/news-releases/artificial-intelligence-in-marketing-market-worth-4009-billion-usd-by-2025-673927653.html 

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