Artificial Intelligence in Marketing Market Ongoing Trends and Recent Developments 2025


At a CAGR of 29.79% over the projected period, the Artificial Intelligence (AI) in Marketing Market is anticipated to be worth USD 6.46 billion in 2018 and USD 40.09 billion by 2025. The need for AI-based marketing and sales solutions is primarily being driven by the growth in the adoption of customer-centric marketing tactics, an increase in the demand for virtual assistants, and an increase in the usage of social media for advertising.

Product launches, expansions, partnerships and collaborations, and acquisitions are the primary strategies used by the majority of businesses in the AI in Marketing market. Between 2016 and 2017, the most popular tactic among participants in the AI in marketing sector was product launch. Some of the top companies that used this tactic to expand in the AI in marketing market include Xilinx (US), Amazon.com (US), NVIDIA (US), Facebook (US), and Samsung Electronics (South Korea).

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In 2016, NVIDIA dominated the hardware market for AI in marketing. It is a market leader in the field of visual computing. The company primarily works with significant OEMs and ODMs globally and has a well-established geographic reach. NVIDIA makes large R&D investments. NVIDIA introduced the NVIDIA GPU Cloud (NGC) container registry for AI developers anywhere in October 2017. Through free access to an extensive, user-friendly, and completely optimised deep learning software stack, NGC enables developers to get started with deep learning programming in only a few simple steps.

Users of Amazon Elastic Compute Cloud (Amazon EC2) P3 instances with NVIDIA Tesla V100 GPUs can access the cloud-based service right away. Soon, NVIDIA intends to increase support for additional cloud platforms.

In terms of marketing solutions using AI, Alphabet was ranked first in 2016. A leading provider of hardware, enterprise, operating systems, and advertising, Alphabet is a multinational technology firm. In order to develop new AI products and solutions that can be enhanced over time and are more beneficial in the industrial arena, Alphabet has been consistently investing in machine learning. In order to create and combine Google's top cloud and machine learning solution with SAP corporate applications, Alphabet and SAP partnered in June 2017. Through this agreement, developers would be able to use SAP's in-memory database, which is powered by Google Cloud Platform, to store and index data in SAP HANA.

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