Mobile Augmented Reality (AR) Market Growth Along with Business Insights and Forecast to 2025


The Mobile Augmented Reality (AR) Market is anticipated to increase from USD 7.6 billion in 2020 to USD 29.5 billion by 2025, growing at a CAGR of 31.1% over that time. The primary drivers boosting market growth are an increase in online gaming during the COVID-19 epidemic, an increase in the adoption of AR technology by the travel and tourism and education sectors, and a rise in demand for mobile AR from the retail sector to improve consumers' shopping experiences.

During the forecast period, the market for mobile augmented reality services is anticipated to expand at a faster CAGR.

based on cloud computing AR is utilised to convey pertinent information back to the mobile device by comparing collected photos with those in the database. The image is subsequently processed by the mobile device, which also recognises, resizes, and produces 3D images. AR mobile app maintenance and support services assist consumers in making their apps comfortable to use, from productivity enrichment, feature enhancement, and frequent functionality updates. It entails crucial duties like answering consumer questions, offering organisational training courses, introducing apps to app shops and enterprise stores, and integrating apps with intricate business systems. As a result, the MAR services market is expanding more quickly.

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Smartphone sales are anticipated to increase at a faster CAGR during the projection period.

Today's smartphones are capable of many different things, including sensing. Data is collected using a variety of gadgets, including microphones, cameras, accelerometers, gyroscopes, GPS, and proximity sensors. In addition, cellphones are in need of high-MHz CPUs, memory chips that can hold a lot of data, high-quality cameras, and 3D graphics software and cards. Smartphones are equipped with a variety of software apps to expand their functions. Smartphones can function as AR systems after implementing AR software that can recognise and analyse data to allow users to see digital items in actual environments. 

During the projected period, the market in APAC is anticipated to develop at the highest CAGR.

Consumer-centric products like smartphones, smart wearables, and other consumer electronics, such as gaming consoles, are in greater demand as a result of improvements in people's ability to spend in a number of APAC nations, notably China and India. This has prompted the use of mobile AR for entertainment and games. As a result, APAC is predicted to have rapid growth for mobile AR applications in the upcoming years.

Google (US), PTC (US), Apple (US), Wikitude (Austria), Samsung Electronics (South Korea), Blippar (UK), MAXST (South Korea), Magic Leap (US), Upskill (US), and Atheer are some of the top players in the mobile augmented reality market (US). A few other up-and-coming firms in the smartphone augmented reality sector are Talespin (US), Scanta (US), Craftars (Romania), Appentus Technologies (India), and BidOn Games Studio (Ukraine).

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